STADIUM:

CLIENT: STÆDIUM

BACKGROUND: STÆDIUM is focused on strength gaming. The concept of sport comes together with the concept of gaming through AI-powered motion tracking.

MY ROLE: Since STÆDIUM is a new brand,

it needed to find a visual identity.

I was in charge of creating a recognisable

look and the companies first brand book.

The brand book includes everything

from what typeface and colours

to use, all the way to photography

and social media style to follow.

STÆDIUM brought out

AI-powered equipment.

Here I was in charge

of creating a unified

packaging design,

that works as individuals,

but also when placed

together as a whole.